International Music Business School

What did we do?

Implemented lead management and automation strategies to increase student acquisition and streamline engagement workflows.

1. Lead Scoring & Segmentation

Developed a lead scoring model and segmented leads for targeted communication, leading to over 100 high-quality leads identified in the first quarter and a 20% increase in sales engagement with top-tier prospects.

2. Automated Engagement

Implemented automated workflows for timely follow-ups and personalized communication, resulting in a 35% reduction in response time and over 300 automated touchpoints each month, significantly improving lead retention.

3. Custom Nurturing Sequences

Built tailored nurturing sequences for different stages of the enrollment process, contributing to a 10% increase in conversions from initial inquiry to enrollment, ensuring a smooth journey for prospective students.

4. Conversion Tracking

Implemented a tracking system to monitor each stage of lead progression and measure conversion rates accurately. This provided real-time visibility into the effectiveness of nurturing campaigns, for the team to fine-tune strategies based on lead behavior and identify areas for improvement.